AFC Bournemouth 18/19 Kit Launch
Artwork - Digital - Photography - Print
AFC Bournemouth are Dorset’s leading professional sports team and have a huge following both globally and across the South Coast. The club pride themselves on the stunning location available to them and were one of the first football clubs to use a lifestyle approach as a key part of their visual identity.
As part of their 2018/19 kit launch campaign, we were involved in taking that lifestyle approach to the next level. The home kit campaign in particular was based around the remarkable Boscombe Pier, bringing the whole club together to show what a united team there is, both on and off the pitch.
The kits and launches all received hugely positive reactions, and the feel of togetherness across the campaigns has continued to advance at the club as part of their growing brand,