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Shrap enables users to pay and be paid in cash, with no need for coins. Storing and spending change on your phone or Shrap card, anonymously and for free. We worked with them as they prepared for launch on refreshing their brand and designing a user friendly UI for both their app and website.
UX / UI Design
Shrap's app is the hub of their product, enabling users to spend, transfer and withdraw cash without the need for physical coins. We worked with the development team to design a smooth journey and modern look for the app along with some engaging gamification for the transaction pages.
A TOUCH OF PERSONALITY
We created a bespoke set of icons and diverse characters, with a bold colour palette, to help Shrap stand out in a crowded industry. The illustrated set is used in every area of the Shrap branding to help build their identity and remain consistent in all areas. We also created a 3D town set for use on promotional materials such as explainer videos.
To support the app and help promote the concept of Shrap we worked with their team to design a modern, responsive website, incorporating all aspects of the branding.
A key area of Shrap's launch was through multiple social media channels. We worked with them to produce a set of assets for use across all platforms, highlighting all of the benefits that Shrap offer.
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