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AFC BOURNEMOUTH 2020/21
Working alongside the in-house team at AFC Bournemouth we were responsible for creating a refreshed look and feel for the 2020/21 season. Focusing on the the club and the surrounding town to create an identity that works across all departments of the football club.
With reach of over 1 million social followers it was vital to implement an identity that was truly reflective of the club across all platforms. Combing elements of the playing kits with photography of the surrounding area provided a strong base with which to grow from.
Putting emphasis on the kit specific detail, we created social assets for all three kits that effectively act as a takeover on specific matchdays.
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