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AB1 GOALKEEPING

AB1GK is one the goalkeeping industry's leading brands. Created by Bosnian international Asmir Begovic, AB1 aims to deliver the very best, cutting-edge technology to the goalkeeping community. We have worked them across multiple product launches producing video and social content.

INVOLVEMENT

Art Direction
Brand Identity
Graphic Design
Social Media
Motion Design
UX / UI Design

AB0096 Undici 2.0 Aqua - Story A1.jpg
AB0096 Undici 2.0 Flex - Story.jpg
AB0096 Undici 2.0 Aqua - Story B1.jpg

UNO 2.0 LAUNCH CAMPAIGN

With seven gloves in the Uno 2.0 range our aim was to create a concept that highlighted the collection effectively. Taking the abstract pattern from the glove detail we created a dynamic look across all assets, giving the launch an iconic feel. We produced imagery and launch videos featuring two of the English game's highest profile goalkeepers, Asmir Begovic (Everton FC) and Tom Heaton (Manchester United). Shot on separate locations the main launch video combines both players seamlessly.

AB Gloves A.jpg
TH A.jpg
DAY 1 - AB & TH FEED - ALL PLATFORMS FEE
Glove GIF Day 1 - Icon Pro.jpg
Glove Gif Day 2 - THG Pro.jpg
DAY 4 - PRO SURROUND - FEED.jpg
DAY 6 - LITE PRO - FEED.jpg
DAY 9 - TH ARE YOU ORIGINAL - STORY.jpg
DAY 9 - AB ARE YOU ICON - STORY.jpg

ONLINE STORE

To support the launch of the Uno 2.0 range we worked closely with the AB1 development team to give their online store a modern upgrade. The campaign has resulted in substantial growth on AB1's social platforms and increased sales across both B2B and B2C markets.

AB1 Product Page.jpg
AB1 Brand Page.jpg
AB1 Home.jpg
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