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AB1GK is one the goalkeeping industry's leading brands. Created by Bosnian international Asmir Begovic, AB1 aims to deliver the very best, cutting-edge technology to the goalkeeping community. We have worked them across multiple product launches producing video and social content.
UX / UI Design
UNO 2.0 LAUNCH CAMPAIGN
With seven gloves in the Uno 2.0 range our aim was to create a concept that highlighted the collection effectively. Taking the abstract pattern from the glove detail we created a dynamic look across all assets, giving the launch an iconic feel. We produced imagery and launch videos featuring two of the English game's highest profile goalkeepers, Asmir Begovic (Everton FC) and Tom Heaton (Manchester United). Shot on separate locations the main launch video combines both players seamlessly.
To support the launch of the Uno 2.0 range we worked closely with the AB1 development team to give their online store a modern upgrade. The campaign has resulted in substantial growth on AB1's social platforms and increased sales across both B2B and B2C markets.
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