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AB1 GOALKEEPING

AB1GK is one the goalkeeping industry's leading brands. Created by Bosnian international Asmir Begovic, AB1 aims to deliver the very best, cutting-edge technology to the goalkeeping community. We worked with them as they prepared to launch their latest glove range, the Uno 2.0 collection.

INVOLVEMENT

Art Direction

Brand Identity

Graphic Design

Social Media

Motion Design

UX / UI Design

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DAY 1 - AB & TH FEED - ALL PLATFORMS FEE
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LAUNCH CAMPAIGN

With seven gloves in the Uno 2.0 range our aim was to create a concept that highlighted the collection effectively. Taking the abstract pattern from the glove detail we created a dynamic look across all assets, giving the launch an iconic feel. We produced imagery and launch videos featuring two of the English game's highest profile goalkeepers, Asmir Begovic (AFC Bournemouth) and Tom Heaton (Aston Villa). Shot on separate locations the main launch video combines both players seamlessly.

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DAY 9 - TH ARE YOU ORIGINAL - STORY.jpg

ONLINE STORE

To support the launch of the Uno 2.0 range we worked closely with the AB1 development team to give their online store a modern upgrade. The campaign has resulted in substantial growth on AB1's social platforms and increased sales across both B2B and B2C markets.