Dragon Fruit Direct is one of the UK’s leading importers of exotic fruit and vegetables from Vietnam. They guarantee the highest quality on a wide range of products, sourced from the most prestigious and successful suppliers.


Art Direction

Brand Identity

Logo Design

Graphic Design

UX / UI Design


We worked with Dragon Fruit Direct to help them develop a whole new brand look and feel, to be implemented initially across a new responsive website, followed by numerous promotional assets. Starting with a simplistic illustration of a dragon fruit, and using the primary colour of the fruit, we expanded the project from there, creating a modern, clean look that fits with the company's philosophy.